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Steve Luttmann left the advertising world to launch his own Brazilian cachaça brand, Leblon Spirits. Cachaça may be Brazil's favorite drink, but few in the US have heard of it yet. Steve talks about how to distinguish an innovative product in the marketplace. Although bartenders are becoming cachaça fans, teaching everyone else to try Leblon is Steve's next challenge.
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I just came back from Rio and wow, what a culture! Much success to your company.
ReplyExcellent interview!!! I believe cachaca is going to be the next Tequila and then some!!!!
ReplyLeblon is the best cachaca by far!!!!!
I had a Leblon cocktail at a great bar in London the other day, at the Trader Vic's … it was really good!!
ReplyBy the way, great show … nice topics and presented on a relax and funny way. Good luck for both!!
Wow, #1 supplier of a traditional liquor. That is incredible. Steve you are a true businessman. To much more success.
ReplyI tried Leblon at a restaurant in LA and it was much sweeter than other cachacas I've tried. The bartender told me they add sugar to it and then send to France for aging. It's definitely odd if they do both, especially sending it to France.
Replythx Pat for having me on the show. exactly what us entrepreneurs need - a place we can go to share our stories and learn from each other. the scariest part of entrepreneurship is the unknown - but unknown can be known by learning from others. and voila - no more scary. check out Mike M., the toilet paper entrepreneur interview. very inspiring, and I recommend that you watch it while sipping Leblon with Tonic and a twist of lime
ReplyHi Will - Leblon Cachaça is produced in Minas Gerais, Brazil, at the Maison Leblon. we do not add any sugar, and we do rest our Cachaça in vintage Cognac casks from France. we are Alambique distilled, following the Protocol Alambique for Cachaças, and work hard to show that sugar cane can be as noble as any agave, grain, or grape when treated well! to learn more, visit http://www.maisonleblon.com
ReplyI've been a long time fan of all things Brazilian, including the infamous caiparinha (sp?) however I find it very difficult to find in most restaurants and bars I go to. How can I inform them of Leblon Cachaca and help with your distribution?
ReplyHi James -
thx for asking.
Leblon Cachaça is available in all 50 US States, so they just need to ask their distributor, or they can contact us directly at info@liveloveleblon.com. People are learning about Cachaça (ka-SHA-sa) and the Caipirinha (kai-pur-EEN-ya) quickly, so bartenders have to order it and learn how to use it. tell them it's a 'brazilian rum' - kind of a cross between a tequila and rum - and it makes everything from the 'national drink of brazil' - the Caipirinha - to twists on a classic. or just tastes great with tonic and a twist of lime (my favorite way to drink Leblon).
ReplyI didn't know much about cachaca and after seeing this video clip I did some research on Leblon and it really seems that they are really working hard to teach americans about a little known spirit. I also found some great videos on youtube by searching liveloveleblon!
ReplyThanks for the explanation Carlos. So Leblon is not sent to France for aging and bottling?
Replyotimo. had Leblon at the opening of Alex Atala's Dalva e Dito in Sao Paulo this week. gostei muito! parabens!
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