Your Business Doesn't Need a Website!

Looking for a cost to cut?  How about that new website.

According to a post in BusinessWeek, 40% of small businesses don't have a website.  That could mean up to 10 million companies across America just don't get the digital age.  But Gene Marks argues it can actually make perfect sense to avoid paying for a fancy website.

Are those small business owners as naive as these very smart and witty technologists believe? I don't think so. Most are probably smarter than many who attended the conference. Why? Because millions of business owners may know something that we're not prepared to admit. Some people don't really need a Web site at all. Maybe a Web page. But not a Web site.

First, let me explain the difference. A Web page is simple. A Web page has basic, but important, information—like contact data and maybe a photo or two. A Web page doesn't need a lot of maintenance. It doesn't need a lot of creativity. And it certainly doesn't need any turtleneck-and-vest-wearing, greasy-haired propeller heads drinking Red Bull to maintain it. In fact, it can be hosted for less than $10 a month by any one of a dozen companies that do that sort of thing. Some companies, like Synthasite and Weebly let you set up, for free, very simple Web sites that are akin to pages. Other popular destinations, like Facebook, LinkedIn, or MySpace (NWS), can also be used.

Does it make sense to create a web page rather than a website?  Let us know your take below.

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