Luttmann Brings Brazilian
Cachaça to the U.S.

Jan 14, 2009

Steve Luttmann left the advertising world to launch his own Brazilian cachaça brand, Leblon Spirits. Cachaça may be Brazil's favorite drink, but few in the US have heard of it yet. Steve talks about how to distinguish an innovative product in the marketplace. Although bartenders are becoming cachaça fans, teaching everyone else to try [...]

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Rock and Republic’s Michael Ball: "We Will Be Bigger Than Virgin"

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Lisa Eisenpresser: "SaysMe Is The
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